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At Colony Tire, we’ve made it our primary goal to exceed our customers’ expectations of service by offering high-quality, competitively-priced automotive services and tire products in North Carolina, South Carolina, and Virginia.
By focusing on long-term growth and success for our customers, we’ve been able to develop strong relationships with thousands of loyal customers over the years who return to us time and again for routine maintenance, new tires, and much more.
Colony Tire was founded in 1976 in Rodanthe, NC, with just two gasoline pumps. Over the next few years, the company purchased two small oil companies in Edenton and Roper, NC and became a Farm Bureau tire dealer.
Today, Colony is a multi-million dollar business and one of the leading tire distributors and automotive service providers in North America. With over 30 locations, this premier auto care and tire company serves vehicle owners throughout NC, SC, and VA.
Vision, persistence and sheer hard work: Charlie Creighton started with 2 gasoline pumps. He’s now our Tire Dealer of the Year.
By Mike Manges
MTD’s Tire Dealer of the Year Charlie Creighton and his wife, Susan, have been married for 42 years.
The year was 1976 and Charlie Creighton was on a roll. Creighton, then 32, was working in the forestry equipment industry, selling machines for one of North Carolina’s leading Caterpillar dealerships.
He already had established himself as one of the firm’s top salesmen with a knack for closing huge deals, including a $21 million order from a single customer. Selling tires had never crossed his mind.
Thirty-one years later, Charlie Creighton is the CEO of Colony Tire Corp., one of the country’s largest regional dealerships with 40 locations throughout North Carolina and Virginia and 2006 revenue in excess of $100 million. He also is Modern Tire Dealer magazine’s 2007 Tire Dealer of the Year.
How Creighton went from a forestry equipment salesman to one of the most successful and widely respected tire dealers in North America is a testament to his work ethic, his uncanny ability to seize opportunities that others have missed, and a quiet, understated confidence.
“I don’t think I’ve ever looked back,” he says. The 500 individuals he employs, the thousands of customers Colony Tire has served, and the tire industry itself are all better for it.